EOS, the acronym for the company Evolution of Smooth, began manufacturing an unscented lip balm in 2009. That in of and itself was not remarkable. What is remarkable is how the company and its orb shaped product skyrocketed to be the second best selling lip balm in the United States.
Desiring to make a lip balm that looked different so as to stand out from its huge competition, EOS made their unscented natural lip balm and put it in a small globe shaped container. The pastel shade of the container made it as fun as its shape and while being easy to use. When celebrities like Miley Cyrus and Kim Kardashian were spotted using the product, the sales climbed even higher.
EOS lip balm added mild flavors and matching colors to the product line like honeydew and mint and interest continued to soar. How EOS managed to surpass Blistex and Chapstick, companies that have been around for decades, is marketing genius and a lot of luck. Within very little time, EOS lip balm started appearing on shelves of retail outlets across the United States such as Target, Walgreens, Costco and Walmart. Online stores Amazon and eBay stocks EOS too!
When the researchers at EOS realized that more women than men used lip balm, they directed sales largely at them. They realized that women used lip balm as a beauty product to soften and hydrate lips and liked the product in a small pot rather than a stick. They also wanted to be able to apply it right from its container without using their fingers. That’s when EOS hit on its now famous shaped container. The top removes revealing a ball of product that can be swiped on the lips directly. It stands out from its competition and, with natural ingredients, works extremely well.
In addition to the unscented and mildly flavored varieties, EOS has also added lip balms that add a tint of color and one that is organic. This is one little pot of gold.
For more info, visit evolutionofsmooth.ca.
When the Supreme Court made their decision on the Citizens United v. F.E.C. case in 2010, they changed our electoral landscape by opening the door for many special interests groups and billionaires to spend an untraceable, unlimited amount of money to tip the balance of power in their favor. Billionaires like the Koch Brothers are now not held accountable and can influence American politics in a completely legal, tremendous way.
The idea that “corporations are people” has not set well with many citizens. End Citizens United was created in 2015 as a Political Action Committee that was funded by their grassroots donors, with the dedication to counteract the Supreme Court’s ridiculous 2010 decision. End Citizens United plans on showing the country’s citizens, voters, candidates, and officials that the grassroots movement in this country will not back down and will fight against the boldness of billionaires and special interests.
End Citizens United plans on dismantling the big money that is being put into politics by pressuring lawmakers to take action and campaign a true finance reform. This PAC plans to elect campaign finance reform champions that will help citizens pass state and national ballot measures. The ultimate goal is to overturn the Citizens United v. F.E.C. decision. End Citizens United hopes to eventually end the unlimited money that is syphoned into the country’s political system.
Most champions of finance reform that are supported by End Citizens United are members of the Democratic Party. End Citizens United knows that most people in the country can agree that political spending is out of the control, including Republicans and Independents. Republican leadership in Congress however is part of what is standing directly in the way of overturning the decision. They stand up for their Democratic candidates to fight against special interest groups and mega-donors.
In less than 6 months, End Citizens United received over $2 million in donations, mostly from small donors and grassroots members. Over 300,000 people have signed their petition that demands the overturning of the Supreme Court’s decision, with that number likely in increase as its movement spreads. End Citizens United even partnered with “Ready for Hillary”, gaining access to their email list of over 4 million people to assist them in reaching more potential liberal supporters.
While there is always talk about campaign finance reform, End Citizens United has entered the hole in the conversation by addressing the political side of it. With plans to actually elect people, End Citizens United seems to be the first PAC to have significant influence by its millions of grassroots members.