Roberto Santiago, one of the most successful Brazilian entrepreneurs, was born on 16th of July, 1958 in Joao Pessoa, Brazil. He studied Business Administration at the University Center of Joao Pessoa. His career started at a very young age in a carton manufacturing company where he produced and designed cardboard boxes for the company. He later moved on to real estate which was where he got a breakthrough and became a renowned businessman in Brazil. He is also a writer and has invested his wealth in different industries.
Roberto Santiago is the owner of one of the largest and most glamorous shopping malls in Brazil, the Manaira Shopping Mall. The mall lay on a piece of land which he bought in 1987, and it took him two years to build and develop the mall. He launched the mall in 1989, and since then the mall has been growing and is now one of the most modernized shopping complexes in Brazil. The mall is comprised of a gym, a college, gaming area, different shopping stores, a theatre, financial institutions and a rooftop concert hall.
In 2009, the Domus hall was opened which is located on the rooftop of the mall. The hall has enough space to be used for different entertainment purposes such as hosting weddings, music concerts, fairs, exhibitions, graduation ceremonies, and conferences. This space can accommodate 4,000 people seated and 10,000 people standing. The hall is modernized and equipped with the best sound equipment, and in addition to that, it is air-conditioned and soundproof. The Domus hall is a two-story arrangement that is sectioned into single cabins for people who require discretion while the ground floor is open for more significant public events. The Domus Hall has played a vital role in attracting artists not only from Brazil but also from all over the world to come and perform there.
The shopping mall has undergone renovations over the years such as in 2008, 2012 and in 2014 to offer clients more eating stores to accommodate all walks of life. The mall now has restaurants ranging from fast foods to high-end dining places such as Waynes, Espaco Gourmet and Capital Steakhouse. The mall also accommodates and offers a shopping experience to people from all walks of life. The stores are raging from furniture to bookstores, sports gear to clothing stores as well as jewelry to cosmetic stores. The mall also hosts the College Higher Education of Paraiba.
The Manaira Shopping Mall has helped in the growth and development of the social and economic aspects of the city of Joao Pessoa. This has led to individuals as well as business corporations relocating and opening up branches in the city, therefore, creating jobs for the locals in the area.