According to Forbe’s, Whitney Wolfe Herd, the twenty-nine-year-old founder of Bumble dating app has attained more than a $230 million fortune. They predict she will soon join the ranks of America’s Richest Self-Made Women. The new apps offer users the chance to swipe right and find their true love, a unique employment opportunity, or a new friend.
Wolfe Herd began her dating app career with Tinder which was founded in 2012. She left the company after struggles with her ex-boyfriend and co-founder, Justin Mateen with no intentions of returning to the online dating scene. She originally intended to pursue an online social platform for women.
Pitching her ideas for the new social space to Andrey Andreev, a Russian billionaire, he felt it more practical for Whitney Wolfe Herd to stay with her area of expertise and look into a new dating app. This suggestion is what prompted Herd to begin thinking about Bumble.
Bumble puts women in control of the dating process much like the symbolic idea of the Sadie Hawkins dance. They have taken the concept of the dance and hardwired it into a product. By tapping into Andreev’s systems and software, Whitney Wolfe Herd created Bumble which launched in December of 2014 and within months was a 100,000 download success.
By 2016, Whitney Wolfe Herd was ready to launch her next app, BFF. This app is designed for women who are looking to find friends, not someone to date. Following the success of BFF came the app Bizz where women are able to search out new career opportunities, which led the company to host pop-up meetings all targeting career women across the country.
Legal troubles began for Bumble when Match Group attempted to purchase them in 2017. This purchase attempt brought about the filing of lawsuits on both sides, however; Bumble continues to grow with more than five million users. Whitney Wolfe Herd’s response, when asked about the ongoing legal battles, is she is just to busy building the business to feel any resentment towards anything or anyone. Tinder and Bumble Are Seriously at War