Jose Auriemo Neto first started working for the JHSF Participacoes, a Brazilian luxury real estate company, a company his father had co-founded when he was 17 in 1993. During this same year, he graduated from high school and began studying to be a mechanical engineering at Fundacao Armando Alvares Penteado. However, in the end, he decided to make JHSF his life’s career. In the ten following years, he worked up through the ranks of leadership, becoming its president when he was only 27. When he was only 32, he replaced his retiring father as its CEO.
Auriemo is happily married and has three children. In 1998 he led JHSF into the retail industry by successfully securing the rights to build its first mall called Shopping Santa Cruz. This shopping area was finalized in 2001. In 2003 he became the company’s president when he was only 27. Three years later, he replaced his retiring father as its CEO. It was also in 2006 that he led JHSF into the luxury retail sector. Its first and most famous luxury mall is known as Parque Cidade Jardim. The complex had much more than shopping. It also featured nine residential towers and an academy.
This first venture was so incredibly successful that in 2009, the company started developing more. Retail is not the only area of JHSF’s concentration. While it opened its luxury malls it was also signing deals with many of the leading fashion brands in the world. Today it constantly has a variety of projects constantly going such as shopping centers, real estate development, hospitality, office buildings, various public enterprises, and gastronomy facilities.
JHSF was originally founded in 1972 by Jose’s father, Fabio, and Jose’s uncle, Jose Roberto. When it first started it specialized completely in providing construction services. During the 1980s the brothers split the company into two: One concentrated on construction, the other on real estate with both of the brothers taking leadership of one of the companies. In 1990 the two separated completely with each brother becoming the sole shareholder of the company they led. Fabio’s half was named JHSF Participacoes.