Evolution of Smooth has taken over the game, especially when it comes to lip balms. This particular company has revolutionized the oral care industry in more ways than one. Though EOS is sitting mighty high now days, it struggled to find its place in an oversaturated market. Burt’s Bees, Chapstick and Blistex are some of the most tried and true lip balms in history. Unfortunately, these brands haven’t produced anything that’s innovative over the past few years. EOS has consistently introduced new flavors amongst its already stacked list of flavors.
Did you know that over 80 percent of women purchase lip balms? Yes, this is absolutely true, and EOS does a phenomenal job of marketing the products to women. This is the 21st century, and technology is running the game. The developers of EOS, Jonathan Teller and Sanjiv Mehra, has used modern-day marketing techniques to capture the attention of the public. These two individuals have used top-of-the-line ingredients that aren’t full of chemicals. This is a bonus because the majority of lip balms today are loaded with chemical preservatives. EOS believes in rehydrating the lips to maintain good oral health. The designing stage of the packaging was also a well-thought-out. The developers new that they couldn’t select the same type of packaging as the other brands so they created EOS’s packaging from scratch. This has turned out to be a great business move because the products certainly stand out.
As fast as the investors jumped aboard this ship, distributers have done the same thing. To efficiently distribute the lip balms across the globe, Teller and Mehra started to use distributers who resided in up to 100 countries. This dynamic duo has been investing their earnings right back into the brand itself to further solidify its structure.
EOS, the acronym for the company Evolution of Smooth, began manufacturing an unscented lip balm in 2009. That in of and itself was not remarkable. What is remarkable is how the company and its orb shaped product skyrocketed to be the second best selling lip balm in the United States.
Desiring to make a lip balm that looked different so as to stand out from its huge competition, EOS made their unscented natural lip balm and put it in a small globe shaped container. The pastel shade of the container made it as fun as its shape and while being easy to use. When celebrities like Miley Cyrus and Kim Kardashian were spotted using the product, the sales climbed even higher.
EOS lip balm added mild flavors and matching colors to the product line like honeydew and mint and interest continued to soar. How EOS managed to surpass Blistex and Chapstick, companies that have been around for decades, is marketing genius and a lot of luck. Within very little time, EOS lip balm started appearing on shelves of retail outlets across the United States such as Target, Walgreens, Costco and Walmart. Online stores Amazon and eBay stocks EOS too!
When the researchers at EOS realized that more women than men used lip balm, they directed sales largely at them. They realized that women used lip balm as a beauty product to soften and hydrate lips and liked the product in a small pot rather than a stick. They also wanted to be able to apply it right from its container without using their fingers. That’s when EOS hit on its now famous shaped container. The top removes revealing a ball of product that can be swiped on the lips directly. It stands out from its competition and, with natural ingredients, works extremely well.
In addition to the unscented and mildly flavored varieties, EOS has also added lip balms that add a tint of color and one that is organic. This is one little pot of gold.
For more info, visit evolutionofsmooth.ca.