GreenSky Credit is one of the most astonishing success stories to have come out of the fintech space over the last few years. The company is only 13 years old. But in that brief existence, it has gone from a self-financed startup and onto become one of the most prominent companies in the world of fintech.
When everyone wins, business is good
The enormous success of GreenSky is attributable to its founder, David Zalik, and his level-headed yet totally innovative vision for how to create tremendous value through the use of loans. In the early 2000s, Zalik was working with a number of home improvement companies throughout the United States. He quickly realized that many of these companies were losing a tremendous amount of business due to retail home improvement customers simply not having the necessary funds to follow through on their desired projects. Zalik watched as homeowner after homeowner was rebuffed by the steep costs involved in completing their home renovation projects. The problem was that most of these customers simply didn’t have a feel for how much the total cost of a home renovation would actually turn out to be.
Zalik saw a golden opportunity. With his knowledge of the lending industry, real estate and banking, he saw that there was a huge opening for anyone who could create instant point-of-sale bridge financing for retail customers. He also realized that because the majority of the people coming into these home remodeling companies seeking to do renovations were very well off that they were likely to all be in the prime borrower category. Zalik knew that it would not be a hard sell to get banks to line up in order to extend these borrowers loans through GreenSky.
And the final piece of the GreenSky success puzzle was the fact that, at the end of the day, the loan principal amount would almost invariably be going towards a value-creating transaction. That’s because for high-end homeowners, almost all of the renovations that they were carrying out would end up adding more to their home’s value than the final cost of the projects.
Technology in the world is taking over in almost every aspect of life. Politics have not been left back. Today’s technology has shifted from a “labor-intensive” to a “technology-intensive” approach. With almost everyone owning a smartphone device, technology is becoming the most versatile way of reaching out to the electorate.
Big data and social media are becoming increasingly important in collection and dissemination of information. Information is probably the most important thing in politics. Every political party and politician is trying to win an election. With elections becoming high-stake, everyone is going out of the norm to get a win. The Democrats, seem to understand this very well and started using alternative ways of reaching out to the voters in the election of 2008.
NGP VAN is an organization that has been working closely with the Democrats in winning the 2008 and 2012 general elections won by Barack Obama. The firm played a significant role in helping the party reach out to the grassroots voters. Technology enables political parties to know where their voter base is and then allow them to intensify campaigns so that the voters can come out on the voting day to cast their votes.
NGP VAN is registered as a database and web-hosting company. It is located in Washington-DC. It works with organizations which would like to hire its services for the purpose of applying technology in political campaigns. The company is utilizing proliferation of web-based and smart-based applications to reach out to the voters.
Contemporary politics are using technology because it is the most effective way of reaching the voters. People now rely on technology for almost every information out there. By utilizing, technology, one will be targeting individual voters. The technology-based politics successfully worked when NGP VAN successfully ran the campaigns of Obama for two consecutive elections.
NGP VAN ensures that they run on the latest technologies. With technology evolving rapidly, it is important to work with a company that is on the frontline, working on new methods of reaching out to the voters via technology. NGP VAN is that company that could secure a win for your political party easily.